2017 is well underway. And the planning for our year is well
underway too. By now, the biggest Western Trade show is winding
down or finished and many of us have seen the latest &
greatest our industry has to offer. Ideas are exchanged. Notes
are taken. Seminars are attended. Networking expands. All so we
can offer you the best!
has previewed, reviewed, and is working to improve our internal
systems to help everyone better. (Especially to keep us from
going nuts! None of us like burnout.) Like many companies, we
are constantly understaffed in some areas.
So … We now
have a “Denise”. Denise has worked with staffing source
companies and has worked to manage the growth of several
businesses. We’re going to turn her loose! She started
organizing many areas that I always left to my “C” list.
(never got done)
While Chuck is
answering hundreds and thousands of questions about horsing,
rodeo, and related equipment, Denise can better serve our actual
And I want to
give a really big thanks & a hat tip to Ellen Stroud. Ellen
came to our rescue the last 10 days before Christmas. Ellen is
one of our local customers, and had a California trip
cancellation. I hate her trip got delayed, but am very glad we
were able to connect.
Over the years,
truth is, that most of our help has come from good customers.
Either themselves or their referrals. What is great is that I
feel such gratitude to all of you in each role.
The Ringing in of
a New Year is about moving forward. Yet, to move forward, it is
wise to reflect on the past. Let us know what dreams and
ambitions you most would like our help to accomplish. And if
you’d like, write us some articles you might want to share
with others. Cultured Cowboy still gets millions of views each
year. Not so many millions in sales, but millions of views!
Mostly because of the research people do online, to find
We are extremely
strong in saddle fit and purpose of riding. We actually have
horses and try these products. And, I have been privileged to
help design tack and saddlery since the early 1970’s.
We sell a lot of
hats. This year, having people email pics of face and top of
head was a great idea. I can steam and shape those hats to fit
you, just as if you walked in our doors. They fit better when
you get ‘em outta the box. SO, keep sending those pictures and
keep ordering hats!
What I would love
to share with you is: Yep there are things for sale at decent
prices! OK. WE will
answer your needs as fast as we can. OK. We can semi customize
fit. We can have your trophy buckles engraved to last a really
long time. For most winners, their buckle might be the only one
they ever have chance to win.
Making it special is special to us.
But beyond all
the things you expect a store to promise… consistency,
honesty, and relevancy, we offer love and a helping hand. Every
item you purchase allows us to help charities, associations, and
to give back to the communities that share with us.
OK, For the past
3 years, I have been an intern, an understudy, of Professional
Coaching. Not just
any coaching. I have been able to learn from the best
motivators, the best consultants, the best coaches, and the best
mentors. I cannot understand how I have had opportunity to learn
from the best of the best! Gotta be a God thing.
With 4 certifications and 2 more on the way, I have quite
a bevy of helpful talent available to share. And when needed, I
can confer with many talented associates to bring your best to
about coaching is that it is all about bringing forth the best
abilities of each of you. Yep, I could TELL ya what ta do.
But it is much better to allow you to bring forth your
options and allow you to make the decisions best for you, among
the available options.
began in Dec 1973, after tornados destroyed everything our
family owned, except, remarkably, our lives and our animals.
My Dad asked me to give a list of supplies I needed to
replenish and get ready to train horses that Spring.
I asked, “What if we paid wholesale rather than
retail?” (A Dad
of a close fiend had a furniture store)
Cowboy became almost legal at March, 1974.
My age was 17. At 19, I went to my first trade show in Charlotte NC.
Everybody kept asking where my Daddy was. In exasperation after
interrogation, I told them… He’s in Columbia. Why would he
be here? His business is Insurance. Panic stricken, the sales
reps and companies converged. This kid ain’t legal till 21.
But, we’ve been doin business for years. Don’t wanna
“can” him because there is nobody else in his area to sell
We’re still here!
To survive a few
years is better than most start-up business does. To be here
over 40 years is tribute to how hard headed I am! OK, (ya like
all the OK’s or am I irritating?) , I had to be extremely
adaptable. I worked harder. Longer, smarter than most. Yet, it
was not all about me. The top trainers of horsemanship, and
captains of industry, and professors of both theory and
activity, have led me to the place I hold today.
And there have been many more challenges than “easy
streets”. Still are.
In 2017, we must
learn to adapt to all the fast coming challenges and changes
falling our way. Leaders did this in 1917. A century has passed
through time; the circumstances change, but the challenges
Remember: Life is
about LOVE. Life is
about Forgiving, tho we should always be learning from the issue
requiring that forgiveness! Life is about learning. Life should
be about joy too.
Denise was going
through our ladies tops, and remarking about the sugg retail
pricing. So I put her into some “learning” about our quality
and how our industry has been built upon quality, and how we now
need to differentiate between “Fashion” goods and the rest
of what we sell.
(again?) (a needle pulling thread!!!) (Sound of Music), I
told her that we should explain to people, that for much of what
we wear, it might not matter to everyone. It does matter to
some. People will always form opinions by your appearance.
Yet, when there
is a special occasion, to wear the best, something special,
allows you to feel the part of being your best, of experiencing
the whole excitement, of having that joy you need, for that
event. To wear something special makes you feel special. What
you wear, making you feel your best, can make huge difference in
your salary, career possibilities, your self-esteem, your dating
I don’t want to
have a hot date with my wife, on that more rare than should be
“Date Night” and wear anything ordinary, anything drab,
anything she has seen over and over again. I want her to feel
like I made an effort to impress her. I want her to feel that I
found her special enough to do something special. Not just the
restaurant, not just the theater, but the drive over, the walk
from our truck, feeling like I know I’m a million and giving
her everything I possibly can, just because she is who she is!
And she should want to do the same for me. To feel
feminine, to allow me the honor of opening her door, of taking
her coat, of holding my hand as we walk, of a smile that tells
me that I am appreciated!
is grateful to be a small part of many relationships. We love
helping you look your best. And I, as a professional relationship coach, am able to get
my joy by helping couples like you, to re-ignite more passionate
snuggling through your Winter season!
& Happiest of New
God Bless, Chuck.